In March 2017, 7 portable work lights from ALS each won the prestigious Red Dot Product Design Award, and will be presented these awards at the Red Dot Design Museum and yearbook. The core members of ALS’s design team are invited to attend the awards ceremony in Essen Germany, July 2017.

The prize categories are for Product Design, Communication Design, and Design Concept. At the heart of the Red Dot Award-Product Design is its jury. These specialists, some 40 recognized experts from around the world guarantee the high quality standards and thus the value of the Red Dot seal. While the set-up of the jury changes annually, one element remains the same: all members commit to the “Code of Honour”, which states that jurors cannot participate in the adjudication of products they were involved in in any way.

The submitted products are evaluated according to the highest standards. The adjudication process follows a canon of strict criteria, which is constantly adapted to the latest findings in formal,degree of innovation, functionality, formal quality, ergonomics,durability, symbolic and emotional content, product periphery, self-explanatory quality, ecological compatibility. These criteria provide a guiding framework, which is filled in individually by each juror.

This year, 10 products from ALS participated in Red Dot Award-Product Design, 7 won Red Dot Awards in the end. Such a high award ratio is extremely rare in recent years in from Red Dot. This is not only for the recognition of ALS product innovation, quality and function, but also for the philosophy of the ALS brand which is committed to integrating industry, architecture, art, fashion and technology into LED work lights. ALS is committed to providing the professional users with the newest technology in portable lighting solutions.



The origins of the Red Dot Design Award date back to 1955. The institution behind the competition is the Design Zentrum NRW, which is led by Professor Dr. Peter Zec since 1991. Its distinction, the Red Dot, is established internationally as one of the most sought-after quality marks for good design. In order to assess the diversity in the field of design in a thorough and professional manner, the award breaks down into three disciplines: the Red Dot Award: Product Design, Red Dot Award: Communication Design and Red Dot Award: Design Concept - each award is organized once a year. From products to communication projects and packaging to design concepts and prototypes, the Red Dot Award tracks the most prominent trends worldwide.

Winning products are presented in the Red Dot Design Museum on the premises of the historical Zollverein Coal Mine Industrial Complex in Essen.